Digital Marketing Manager

Requirements

• Possess solid knowledge of social media tools
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects
• Bachelor’s degree in Marketing, Communications, Multimedia or related disciplines
• Minimum 2 years of related marketing in-house/agency experience, preferably with experience in content/media industry
• Liaise with the PR agency for effective planning, execution and benchmarking.
• Have excellent verbal, written interpersonal skills
• Be able to multitask and work under strict  deadlines and minimal supervision

Job Role

• Creating Marketing Strategy, editorial calendars and content for Social Media creatives.
• Experience into the Brand building, Integrated marketing, affiliate marketing, social and digital metrics and analytics, PPC/CPM campaigns, SEO & Google Analytics
• Position Pepper in a fiercely competitive environment to make the brand locally relevant and loved
• Devise digital marketing programs ie. websites management, SEO, social media, content marketing and e-marketing campaign management
• Email marketing: Manage email communication and drive the communication flowchart to achieve campaign objectives
• Use effective media mix to drive business KPIs on all major social media
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) through available resources
• Measuring traffic and conversions coming from different content channels and studying engagements around the same.
• Experience with SEO Tools: Google Analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Majestic, Link analysis tools, competitor analysis tools,  link and keyword research tools
• Execute tactics to drive leads that contribute to sales pipeline growth and revenue
• Keep the blog active and up-to-date with highlights
• Managing an intermediate level of SEO for clients including in-page audits and backlink building.